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TOMMY HILFIGER

DIGITAL DESIGN FASHION

I worked as a Digital Designer for 1,5 years at Tommy Hilfiger. During that time I’ve been involved in various Design projects. Being the first in-house CAD designer in a Womenswear department I had a chance to develop and set-up digital libraries with technical sketches, trimmings, overview templates used for various presentations as well as closely worked with the fashion design department developing the products and user-focused layouts.

ABOUT

MY ROLE

The coat and elements presented

below are sketched and designed by me. Proposals being slightly modified 

by the Outerwear design team been used in garments on the photos below.

1. DESIGN AND TECH PACKAGE DEVELOPMENT
FOR TOMMY ICONS

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2. TECHNICAL
SKETCHES 
FOR TOMMY x ZENDAYA COLLECTION

ABOUT

One of the duties was to turn quick hand sketches into detailed technical sketches and technical packages, for communication with factories and merchandise departments.

MY ROLE

All technical sketches been developed by me and been turn into products for TOMMY x Zendaya collection.

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ABOUT

The task was to develop an overview page being grouped for nice visual garment perception during the presentation for buyers and divided

into 3 groups for different store sizes, so buyers understand a set of styles planned for their store size.

MY ROLE

The example of one of the templates

created by me is presented below. Sketches of woven clothing presented on overview been developed by me. All names, numbers, and colors were removed from the overview for confidential reasons.

3.TECHNICAL

SKETCHES AND

COLLECTION

OVERVIEW CREATION

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4. 3D SKETCHES DESIGN &

DEVELOPMENT

ABOUT

Some designs had to be turned into the 3D format for better perception during presentations for buyers.

MY ROLE

Shirt presented below is one of the examples created by me in professional software for fashion

3D modelling.

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© 2023 Ksenija Afanasjeva

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