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GRAND VISION
BRAND & CONTENT MANAGEMENT
GrandVision is a global leader in optical retail and operates retail banners in more than 40 different countries across Europe, North & Latin America, and Asia, to mention some names: Vision Express, Pearle, Apollo-Optik, Synoptic, Instrumentarium, Salaris, and many more.
ROLE & RESPONSIBILITIES
Creating concept briefs, concept
proposals for 4 in house eyewear brands.
Fashion styling briefs and mood
boards for campaign photoshoots.
In collaboration with PR agencies worked on Brand & Cropping manual development creating the guide for brand identity elements use.
Web & Social media element creation: updating brand’s landing page, preparing assets, layouts, GIFs and social media assets.
Creating internal brand presentations and storytelling brand’s DNA.
Image selection and retouching for brand campaigns.
UNOFFICIAL
Mikki Ninn
Fuzion
InStyle
by Grand Vision
BRAND &
CROPPING
MANUALS
MY ROLE
Worked on content selection: lifestyle image selection, backstage image selection, video selection, cropping guide, image editing as well as preparing, reviewinf guidelines for the brand book
Adobe Photoshop, Adobe InDesign
TOOLS
MY ROLE
Created visual fashion styling brief
and moodboard for campaign image inspirations such as outfit, hair and makeup proposals and inspirations. Worked on detailed retouching and image alteration.
TOOLS
Adobe Photoshop, Adobe InDesign
CAMPAIGN
IMAGES
