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HUGO BOSS

FASHION PRODUCT & UX DESIGN

During my 6-month-internship at Hugo Boss, I've been working in a Creative Management position. Along with the main collection design and development, I had an opportunity to develop the concept and mini collection in DNA of Boss Green based on the design brief, moodboard, and the price provided by the team. The jacket designed and developed by me got into the collection.

 

ABOUT

The concept is based on developing easy-to-match collection with the attention to details, quality and functionality keeping Boss Green style and identity. The 3-in-1 jacket developed by me for the current project was included into main Hugo Boss collection. 

MY ROLE

The idea, concept and design presented below were designed 

and developed by me.

*GIF and Image below are taken
from official Hugo Boss web page

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MIX & MATCH

PERFORMANCE

/ CASUAL 
COLLECTION

ABOUT

The task was to develop 4 pieces for casual wear line and 4 pieces for performance wear line. I designed

to create an easy-to-match capsule collection with opportunity to create multiple options for outfits using both lines. The transformational jacket presented above is part of this collection.

© 2023 Ksenija Afanasjeva

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