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BRAND CONTENT DESIGN 

 SOCIAL MEDIA PAID CONTENT DESIGN, ART DIRECTION, COMMERCIAL VIDEO AND STATIC ASSET CONCEPT DEVELOPMENT

Selected Content Design projects presented on this page were art directed and designed by me. Each project has been created based on a certain goal described by the customer and been implemented in a brand DNA.

Please turn the sound on,
watching the campaigns.

The software worked in: Adobe After Effects, Premiere Pro, Figma, Photoshop, Illustrator

ABOUT 

The current campaign was created for Glion Institute of higher education, one of the top Swiss universities in Hospitality Management. The advertisement was developed for the BA program in Luxury Business education. 

Keeping in mind the potential students (target audience) interested in starting the BA program in Glion, the goal was to create a video, which would represent the top education, opening the door to a world of luxury, the world of dreams, hospitality, and confidence, giving all the necessary knowledge to launch a globally successful career in this field.

The chosen soundtrack brings an additional vibe, creating the atmosphere of the video.

MY ROLE

Art directed and designed and animated by me, video and static assets based on a brief and copy and brand book provided by the team of Glion. All assets were created in 3 formats: horizontal, square, and vertical for different channels.

TOOLS

Premiere, After Effects, Figma

GLION INSTITUTE

OF HIGHER EDUCATION |

LUXURY BUSINESS

CAMPAIGN DESIGN

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SOMMET EDUCATION |

AD DESIGN FOR VIRTUAL FAIR 

ABOUT 

Sommet Education is an education group, representing 3 world leaders in hospitality & culinary education: Glion, Les Roches, École Ducasse. My task was to design content of a short catchy video and static content, which would represent all 3 schools for the Postgraduate Virtual fair, showing the highlights of every education keeping their DNA and atmosphere. 

MY ROLE

Art directed and designed and animated by me, video and static assets based on a brief and copy and brand book provided by the team of Sommet education. All assets were created in 3 formats: horizontal, square, and vertical for different channels.

TOOLS

Adobe Premiere Pro, Adobe After Effects, Figma

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ECOLE DUCASSE |

BA DEGREE

AD DESIGN

ABOUT 

École Ducasse is a globally recognized reference point for excellence in culinary and pastry arts education, driven by the vision of a legendary Chef Alain Ducasse. 
 
My task was to design social media content for culinary enthusiasts - new applicants,  representing the beauty and the atmosphere of top culinary school education. 

MY ROLE

Art directed and designed and animated by me, video and static assets based on a brief and copy and brand book provided by the team of Sommet education. All assets were created in 3 formats horizontal, square and vertical for different channels in 2 lengths.

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MY ROLE

The ad was designed,

illustrated and animated by me.

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SOCIAL MEDIA

COMMERCIAL

& BRAND IDENTITY

ABOUT

Current animation and infographics visualization is designed by me for Sturmerprobt Marketing Agency commercial on social media.

The Propeller is reflecting the expertise and experience of the agency in helping building business strategies for other companies.
 

SUITSUPPLY |

SIGN UP 

COMMERCIAL DESIGN 

ABOUT & MY ROLE

During my experience at Suitsupply, I worked on highly polished consumer-focused commercial concepts. Here is one of the examples of a commercial for Instagram feed and stories.

TOOLS

Figma, Adobe Photoshop

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© 2023 Ksenija Afanasjeva

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