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ECOLE DUCASSE

 SOCIAL MEDIA PAID CONTENT DESIGN, ART DIRECTION,
COMMERCIAL VIDEO
AND STATIC ASSET CONCEPT DEVELOPMENT

École Ducasse is a culinary school with a worldwide reputation for excellence in teaching culinary and pastry arts, founded by the iconic Michlene star Chef Alain Ducasse.

My role was to refresh and create a new art direction for social media commercials.

Both video templates and the brand guidelines are fully developed and designed by me. The video template and selected pages are presented below.

The software worked in: Illustrator, Adobe After Effects, Figma, Photoshop, Illustrator

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ECOLE DUCASSE
| Brand Guidelines


 

ABOUT

This project included both video templates as well as social paid media guidelines explaining the use of the templates, including recommendations for the photo and footage mix, etc.
The most technical pages are skipped in the presentation below.  

 

MY ROLE

The whole concept, art direction, and catalog design was created by me.

© 2023 Ksenija Afanasjeva

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